Parents reached Globally

Two in three parents who had seen the campaign took action as a result.

Families Under Pressure is a series of twelve short films providing much-needed advice to help parents and children deal with the struggles of family life during the pandemic.

The films were voiced by a host of well-known parents and offered simple tips for keeping positive and motivated, limiting conflict, staying calm, promoting better behaviour and building your child’s self-confidence.

The films  were featured on Sky News, ITV and made free on BBC Bitesize, All4, Mumsnet and BFI. Following the film's success in the UK, the series was remade for Germany and Australia, where it went outdoor, on national television and cinema. The impact was truly global.