THE B@IT

300M+

views

10M+

Engagements

5

Series

3

Awards

Created, written and directed by Mother's Best Child founders Guy and Dan, The B@IT is our award-winning sketch show and Channel 4's most popular digital comedy strand of all time. Now in its 5th series, boasting over 100 original ideas, the B@IT has amassed hundreds of millions of views, tons of engagement and a handful of awards, not with big names or big budgets, but with clever cut-through ideas.

The B@IT taps into modern culture, inviting conversation and going viral across all platforms and generations. It's a cultural crossover, garnering reactions from KSI and Radio 1, endless memes, and podcast references. A talent breeding ground, it introduced exceptional performers like Ambika Mod, Luke Rallason, Donna Preston and Ed Kear.