Channel 4 - The B@IT (Series 1-3)

If bad news travels fast, fake news travels faster. The B@it is C4’s hit satirical sketch show that looks like real internet news but pranks those too quick to hit the share button. Three of the B@ITs have become C4’s most popular original comedy sketches of all time.

Series 3

Series 2

Series 1

The sketches made people laugh, made other people furious, but it got them all talking as the debate continued into the comment section. The B@IT generated millions of organic views and a tonne of engagement, not with big names, or big budgets, but with clever, cut through ideas.